In this campaign, it has been taken into consideration that the environment is being impacted by global emissions caused by unsustainable human activities. The U.S.’s fossil energy sources (non-renewable resources formed by prehistoric plants and animals) is, by far, the main driver of climate change. Thus, the U.S. is in need of accelerating clean energy innovation to curb this climate crisis.
This campaign, therefore, drives to provide viable information and direct the viewer to get involved. To do so, it revolves around addressing America’s rich energy resources--including wind, solar, and water. The climate crisis is caused by human activity, and solutions must come of it. The campaign, therefore, is targeted towards businesses, university students, and homeowners.
