Applying the principles of UX and UI design, 3M’s corporate website is a headquarter style site that host’s information about the franchise. A fairly simple appearance and structure is used to go along with 3M’s straightforward logo, and genuine interests and products. Sticking to a neutral background yet incorporating small instances of color, it carries the eye and adds interest. Looking into 3M’s current brand identity, it involves an array of bright color gradients, which needed to be better introduced to newcomers. Color gradients are used throughout for navigation, in matching the icon’s color palette to its respective page. The use of 3M’s redesigned corporate website will provide easily retainable and accessible information for the potential client/buyer. In employing this design in the near future, 3M’s brand identity will, now, have a cohesive and modernized style.
