This artist one-sheet was created to showcase a celebrated twentieth century graphic designer, Herb Lubalin. Lubalin was known for delivering meaning through his typography-based design. The poster was inspired by original works of his career. As a colorblind designer, his original posters aimed attention on letterform and layout, without being caught up in color palettes. The typographic style does not simply serve just as typography, but as the illustrations of the piece too.
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