The main objective in rebranding Double-H Boots was to redesign their logo, focusing on the use of typography. The main goal for the logo was to refresh and adapt to the customers' expectations. The new serif and decorative typeface compliment a timeless clean aesthetic, yet still exhibit the western artisan. Moving forward, the logo was reimagined on new retail packaging. The shoe box utilizes the bright trim to stand out when stacked upon each other. A landing page is included, emphasizing the brand's tagline "Designed for Today's New Breed of Cowboy". It is redesigned to showcase a best selling style with the focal boot placed in the middle of the screen.
Original Logo
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